Apple may launch new AirTag in 2025 with enhanced security features

Apple is preparing to release its second-generation AirTag around mid-2025, according to Bloomberg’s Mark Gurman. The new model is expected to feature notable improvements in range, wireless connectivity, and security, making it a significant update over the original version released in 2021.
What’s New?
The upcoming AirTag, codenamed B589, will build on the success of its predecessor with three key upgrades:
–Better Range: The new model is expected to enhance its tracking capabilities with an improved range, enabling users to locate their items more reliably over longer distances.
–Improved Wireless Chip: Enhanced connectivity is on the cards, potentially making the AirTag faster and more precise in communicating with Apple devices.
–Enhanced Privacy and Security: Apple is focusing on addressing privacy concerns, which have been a recurring issue with the current generation. The company aims to prevent misuse, such as stalking or tampering with the device’s built-in speaker.
How the AirTag Has Evolved
The original AirTag debuted in early 2021 after years of speculation and leaks. Designed to help users track lost items like keys, wallets, or bags via the Find My app, it quickly became a popular accessory. Its compact design, easy setup, and precise tracking using Ultra-Wideband technology set it apart from competitors.
However, privacy concerns emerged as some users misused AirTags for unauthorized tracking. Apple responded with software updates that included audible alerts and improved notifications for nearby AirTags. Despite these measures, instances of tampering, such as disabling the speaker, highlighted the need for further improvements.
Expectations for AirTag 2
With AirTag 2, Apple appears to be taking a proactive approach to security. The enhanced privacy features are likely to include stronger anti-stalking measures and possibly redesigned hardware to prevent tampering.
The device is reportedly in the advanced stages of testing, signaling that production may begin soon.
For those interested in the current AirTag, it remains an affordable and practical option. Priced at $19 for a single unit and $79.98 for a four-pack, it continues to be a valuable tool for keeping track of everyday items.
As Apple gears up to launch the second-generation AirTag, consumers can look forward to a more secure and efficient device that addresses past shortcomings while building on the success of the original.